In the age of social media, influencers are the new celebrities. They dictate trends and their favorite products become must-haves in their niches. If your client wants to target young people (especially Gen Zers!) with their next launch, you’ll probably start incorporating influencers into...

“Whether you're after awareness or investments or employees or partners… PR can drive all of those goals through other people saying you're good.”

Today, we’re sitting down with Amanda Proscia, co-founder of Lightspeed Public Relations and Marketing!

Lightspeed...

Every year, more and more Gen Z’ers graduate from high school and college, join the workforce, and start adulting for real. They’re not just teenagers on TikTok anymore!

If your client wants to get Gen Z on board with their latest launch, you’ve got to revamp your existing PR...

As PR pros, we know that the media landscape changes all the time — new publications pop up, priorities shift, and upcoming tech and trends create new expectations. It can be hard to adapt to these PR challenges, but you need to keep your finger on the pulse of it all!

Every shift...

Data driven PR is becoming more and more popular with the media. Letting data drive your decisions seems like common sense, but there’s more to it than just dropping stats and figures into your pitches.

When done well, incorporating data into your PR strategy is a super powerful way to grab...

We all know the feeling: you and a media contact have gotten into a good groove regarding your latest pitch. You’re emailing every day or two, and then…silence. A few days go by with no new emails. You should’ve heard from them by now, right?

Don’t panic!

Getting ghosted...

The holidays are one of the busiest times of the year for PR pros. There’s a ton for you to balance — especially if you work with product-based businesses. After all, as a PR pro, it’s your job to support your clients’ holiday campaigns as best you can!

For the most part,...