Creating a successful PR agency that aligns with the vision you have for your life seems more complicated than it is. You just need to be strategic and intentional about how you build your business. After all, you want to run an agency that doesn’t run you! 

All of us have worked with a disorganized client at one point or another and have dealt with last-minute asks from them. Figuring out what exactly you should do in these situations can cause some serious headaches! There’s a delicate line between setting client boundaries, keeping your...

“When you find that thing that really sparks and makes you want to work hard every day, you have to follow that passion.”

Have you ever wondered what it’s like to live a life you love running a PR agency and working with your dream clients? Our PR Pro Spotlight Series interviews...

It’s always exciting to bring on a new client, but sometimes that excitement can fade fast. You start off strong, but then a few months pass and, well…it’s just not what you thought it’d be. But did you know there are 4 questions to ask a client that can help you avoid...

There are so many incredible benefits of PR for businesses...but unfortunately, a LOT of potential clients don’t really understand how PR can impact their growth and why the work you do is so important. It’s YOUR job as a PR pro to educate your clients about the value of PR. ...

Burnout can be a huge problem for any entrepreneur. But as a busy PR pro working for yourself, handling clients, pitching, and working to grow your agency, there’s SO much on your plate...which can seriously be a recipe for burnout. That’s why learning how to avoid burnout is...

Getting ready for the new year as a PR pro means setting goals, strategizing your own growth, and of course, creating a press plan for your clients. A press plan lets you map out your PR strategy for the year with each of your clients! 

There are lots of reasons to use a press plan,...