My Hot Takes on the Topics All PR Pros Want to Know About
My Hot Takes on the Topics All PR Pros Want to Know About
What is a Press Release (And Are They Dead)? Dec 21, 2020

As a PR pro, you have probably thought about using a press release for your clients. But what is a press release, anyway? And are press releases even worth doing?

Let’s dive into these questions together so that you can create the best strategy possible for your clients. 

What Is a...

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How to Do PR for Your Clients’ Holiday Marketing Dec 14, 2020

Knowing how to help your clients during the busy holiday season is incredibly powerful. PR can support so many holiday marketing initiatives.  But do you actually know how to support your clients during this season? 

In order to support your clients during the holidays, you need to have...

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How to Become a Publicist and Work From Home Nov 16, 2020

If you’re getting ready to choose a career, or you’re considering switching up your current career, public relations is a great field for a number of reasons! PR has changed my life for the better, and I know it can do the same for you — and guess what? You can become a...

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How to Figure Out Who Your Ideal Client Is Nov 02, 2020

One of the most important parts of niching down and finding success in PR is narrowing down who your ideal client is. When you’re trying to build a PR business, choosing a niche helps you become an expert in something specific. But choosing a niche also means choosing an ideal client to...

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How to Have Work-Life Integration with Your PR Agency Sep 28, 2020

I quit being a lawyer and started a PR agency instead — because, for me, the #1 factor of having successful work-life integration is being in control of your time. I wanted to be there for my children and have a more flexible schedule, and my PR agency is what allowed me to do that.

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How to Be More Selective and Start Saying No to Clients Sep 21, 2020

Saying no to prospective clients is one of the hardest things for an entrepreneur to learn. The fear of losing an opportunity or losing the revenue you desire can be hard to look past. The truth is that you will never be able to create a truly successful PR agency (and stop trading dollars for...

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How to Set Your Prices (and Stick to Them!) Sep 14, 2020

Beginners (and even experienced PR professionals) often don’t know how to set their prices or—more importantly—stick to them.  Setting your prices is so important, though, because when you do it correctly, setting + sticking to your rates allows you to successfully grow and...

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