Many PR professionals get confused when it comes to knowing whether to pitch local press or national press. 

There are so many different types of clients that PR professionals like you are representing. It’s normal to feel unsure about where and when you should pitch certain types of...

Is it possible to work less and make more money? Yes, it is! I’ve been doing this for many years. I run a PR agency and have retainer clients that my team provides services for. But the secret to making more money and doing less is to learn how to sell an infoproduct.

Become An...

Are you using leveraged offers to increase your revenue as a PR Pro? This is one of the best ways to leverage what you already know and package it up so that you can make some passive income to add to your monthly client retainer income. 

I have two sides to my business. On one side, I work...

Have you hit a wall in your revenue because there’s only so much client work you can take on? You most likely want to find a way to increase revenue as a PR professional because 1:1 client work only goes so far.

A great way to scale your PR business is to create something one time and then...

Identifying and setting PR goals is the first step to creating a PR campaign. It’s important to clarify your clients’ objectives depending on where they are in their business.

Identifying the objectives of your specific campaign will help with your overall strategy for your clients....

If you’re someone who wants to know how to get into public relations right now, you’ve come to the right place. My back story is that I used to be a lawyer and decided it wasn’t the career path for me, so I decided to get into PR and start my own agency. It’s been 15 years...

Confidence in your PR skills is essential in building a successful business.

You don’t have to conjure up confidence. There are some practical steps that will help you develop confidence. It’s important to take those steps and watch your confidence soar.

Follow these steps below to...