I quit being a lawyer and started a PR agency instead — because, for me, the #1 factor of having successful work-life integration is being in control of your time. I wanted to be there for my children and have a more flexible schedule, and my PR agency is what allowed me to do that.

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Saying no to prospective clients is one of the hardest things for an entrepreneur to learn. The fear of losing an opportunity or losing the revenue you desire can be hard to look past. The truth is that you will never be able to create a truly successful PR agency (and stop trading dollars for...

Beginners (and even experienced PR professionals) often don’t know how to set their prices or—more importantly—stick to them.  Setting your prices is so important, though, because when you do it correctly, setting + sticking to your rates allows you to successfully grow and...

Not getting the results you want from your pitches? 

That can be SO frustrating. (I know, I’ve been there!)

To truly master your pitching strategy, you need to figure out what is going wrong.

The good news is that there is a solution — no matter which part of the process you may...

Every PR business should have a good media list of outlets to pitch. Otherwise, you either have to pay the big bucks for a paid list or you’re scrambling in the dark. You can stay organized by creating a personal media list database so that you’re always ready to pitch for your...

The number one thing you want to do for your clients is get them more PR features. 

As PR pros, we always want to try to optimize the efforts we make so that we get the best results for our clients.

But maybe you’re frustrated because you seem to be doing everything right...yet...

Do you want to get consistent, recurring retainer revenue as a PR professional? Creating stellar media pitches is how you can get results that your clients will love. 

If you can craft amazing media pitches and provide your clients with great results, they won’t need to work with...