Pitching is PR’s bread and butter. To keep your clients in the media, you need to promote their offerings all year long…but that’s easier said than done when you’re out of ideas. Whether there are no new launches on the horizon or you’ve just hit some major pitching...

Working with multiple agency clients at once is no big deal for PR pros…but working with a bunch of clients in the same niche? Now THAT can get tricky. How do you balance pitching them out for opportunities at the same outlets that they’d all be perfect for? 

Taking on multiple...

A lot goes into a public relations pitch: creativity, positioning, media connections…the list goes on! But the most important thing? Timing. 

Timing is everything in PR. Sending a pitch out at the wrong time could lead to a missed opportunity for you and your clients. But when...

Strong media relations are a crucial part of finding success as a PR pro. But with outlets switching up their teams all the time, building lasting relationships is tougher than ever! That’s why it’s so important to make agency and client introductions to the media the right way and...

Becoming an entrepreneur is exciting, and even more so when you’re becoming a PR pro! But whether you’re starting your agency owner journey or making the jump to this field, the transition can be a little scary. But I’ve been there, too! And after 17+ years in PR, I’ve...

PR pros are masters at being flexible and adapting to handle whatever life throws at us…but we’ve had a lot to navigate as the pandemic has altered the media landscape! There’s a ton that goes into landing top-tier coverage for your clients, like storytelling, a creative angle,...

PR is the best way to support your clients’ holiday marketing campaigns this season, but you can’t rely on just your usual strategies! You need to have a strong, targeted, strategic plan just for the holidays to really support your clients. And getting ahead is key...