Especially as you build your business, it’s challenging to navigate what types of fees to charge (and when to charge them!). Factor in knowing how to go about charging a referral fee and the whole process becomes pretty overwhelming. 

I’ve been running a successful PR agency for...

Knowing exactly HOW to find your way to success in public relations can be….overwhelming, to say the least! There are actually five basic steps in a true PR success path. 

As you move through the different stages of your career, you’re going to need different types of support in...

Building your PR agency starts with identifying, finding, and landing your dream clients. Even more important, you need to find those dream clients who are willing to pay what you’re truly worth! 

What if you could learn exactly how hugely successful agency owners grow their businesses...

Finding success in public relations is all about honing in on your ideal clients and offering them incredibly tailored services. But making these services scalable isn’t always so straightforward. 

Trying to build your agency on your own is overwhelming, and I’ll speak from...

Sometimes, your clients are going to want work done faster than what you usually offer. If you’re thinking of charging a rush fee, there’s a right (and wrong!) way to do it. 

A rush fee can help you make sure that you’re not being taken advantage of. But if you’re...

As a PR pro, you know that nothing is ever guaranteed until it’s actually published. It’s never fun… but unfortunately, sometimes a media opportunity falls apart at the last minute.

Knowing how to communicate with your clients after a media opportunity falls through is a...

A PR career can be a fantastic choice, especially if you want to own a business and work in your zone of genius. If you’re ready to make a change and do something that you LOVE every single day, public relations might be the right move for you! 

With PR, you’re able to create...