My Hot Takes on the Topics All PR Pros Want to Know About
My Hot Takes on the Topics All PR Pros Want to Know About
How to Promote Your PR Agency and Secure More Clients Apr 01, 2024

PR pros are experts at promoting their clients, getting their message into the media, and putting them in front of their ideal audience. But, if you’re like me and so many other pros in our industry, you know how hard it is to promote your PR agency, too!

I get it — self-promotion can...

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4 Powerful Tips for Scoring Your Agency's First PR Client Mar 25, 2024

Landing your first (or next) PR client can feel like scaling Mt. Everest… Maybe you don’t know where to start, or maybe you keep getting turned away by brands who want someone with more experience or more services.

Whatever it is, you’ve got to switch up your action plan to...

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When & How to Fire a Client in Your Agency: 5 BIG Signs It's Time to Move On Mar 19, 2024

No one ever wants to do it, but knowing how to fire a client is a needed skill in your PR toolbelt.

I get it — it feels super safe to stay with a client you’ve worked with for a while, even when your gut tells you it’s time to move on. The income is consistent and reliable;...

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How to Fearlessly Take on the Leadership Role in Your Agency & Skyrocket Your Growth Mar 04, 2024

All too often, agency owners fall into the trap of taking whatever work comes their way — even if it takes them farther from their dreams. But, when you’re in a leadership role, YOU have total control over your agency. You decide your niche, the clients you work with, the services you...

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3 Important Ways I Knew It Was Time to Work with an Online Business Coach Feb 26, 2024

Coaches need coaches, too! I launched Jeneration PR 19 years ago, so I feel beyond confident in my ability to successfully run and grow a PR agency. But a PR educational platform? Not so much. So, I called in the help of an online business coach for extra support.

I’m passionate about...

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9 Things You Need to Double-Check Before Sending a Pitch Email Feb 19, 2024

Pitching is the bread and butter of PR, but not every pitch is a winner! Journalists get dozens (if not hundreds) of pitch emails every single day…and a lot of them aren’t great. 

Luckily, you don’t need to totally overhaul your writing process to deliver stand-out...

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How to Write a Powerful PR Quote for Your Client's Next Article Feature Feb 12, 2024

Having a client featured as an expert source is one of the most effective ways to get them in the media. Experts can offer a PR quote or anecdote about a specific topic to show off their industry expertise or entrepreneurial experience.

Sometimes, your client won’t be available for comment...

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