If you’re getting ready to choose a career, or you’re considering switching up your current career, public relations is a great field for a number of reasons! PR has changed my life for the better, and I know it can do the same for you — and guess what? You can become a...

One of the most important parts of niching down and finding success in PR is narrowing down who your ideal client is. When you’re trying to build a PR business, choosing a niche helps you become an expert in something specific. But choosing a niche also means choosing an ideal client to...

I quit being a lawyer and started a PR agency instead — because, for me, the #1 factor of having successful work-life integration is being in control of your time. I wanted to be there for my children and have a more flexible schedule, and my PR agency is what allowed me to do that.

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Saying no to prospective clients is one of the hardest things for an entrepreneur to learn. The fear of losing an opportunity or losing the revenue you desire can be hard to look past. The truth is that you will never be able to create a truly successful PR agency (and stop trading dollars for...

Beginners (and even experienced PR professionals) often don’t know how to set their prices or—more importantly—stick to them.  Setting your prices is so important, though, because when you do it correctly, setting + sticking to your rates allows you to successfully grow and...

Not getting the results you want from your pitches? 

That can be SO frustrating. (I know, I’ve been there!)

To truly master your pitching strategy, you need to figure out what is going wrong.

The good news is that there is a solution — no matter which part of the process you may...

Every PR business should have a good media list of outlets to pitch. Otherwise, you either have to pay the big bucks for a paid list or you’re scrambling in the dark. You can stay organized by creating a personal media list database so that you’re always ready to pitch for your...