My Hot Takes on the Topics All PR Pros Want to Know About
My Hot Takes on the Topics All PR Pros Want to Know About
How To Build Confidence In Your Value As A PR Professional Sep 28, 2022

Confidence is one of the most important things a PR pro needs to succeed, but it can be really difficult to achieve! Self-doubt can hit you at any point in your entrepreneurial journey, and it can keep you from reaching your biggest goals. Knowing how to build confidence in yourself and your...

Continue Reading...
4 Essential Public Relations Skills You Need For Continuous Career Growth Sep 26, 2022

Entrepreneurs (and especially PR pros!) need to aim for continuous growth…but it’s hard in the ever-changing media landscape! To continuously grow and reach your goals despite industry shifts, you need to focus on developing your public relations skills. Some skills are more...

Continue Reading...
What is Ethical Newsjacking? (And How to Stay on Top of Industry Trends as a PR Pro) Sep 12, 2022

Every PR pro is always working towards the next major press placement for their clients. And they employ tons of tactics to do it, like solidifying strong media relationships, leveraging past results, or carefully tailoring their pitches for certain media outlets and contacts. But one strategy...

Continue Reading...
How to Use SEO and PR Together to Boost Your Clients' Campaigns Sep 06, 2022

SEO, or search engine optimization, isn’t anything new. Honestly, it feels like a constant topic of conversation in the digital marketing world! But SEO’s power isn’t limited to just marketing — you can use SEO and PR together to support your strategy and generate better...

Continue Reading...
10 Important 2023 PR Trends All Comms Pros Need to Start Prioritizing Aug 29, 2022

PR is constantly changing — it’s why PR pros work so hard at being adaptable! And staying on top of PR trends is the best way to know what’s happening in the industry and how you can adapt. And even though it’s still 2022, you need to start prioritizing these 10 2023 PR...

Continue Reading...
Hero Product vs. Slow Mover: How to Promote Your Clients' Offers All Year Long Aug 15, 2022

Pitching is PR’s bread and butter. To keep your clients in the media, you need to promote their offerings all year long…but that’s easier said than done when you’re out of ideas. Whether there are no new launches on the horizon or you’ve just hit some major pitching...

Continue Reading...
Pitching For Multiple Agency Clients: How To Do It Ethically and Successfully Aug 08, 2022

Working with multiple agency clients at once is no big deal for PR pros…but working with a bunch of clients in the same niche? Now THAT can get tricky. How do you balance pitching them out for opportunities at the same outlets that they’d all be perfect for? 

Taking on multiple...

Continue Reading...