My Hot Takes on the Topics All PR Pros Want to Know About
My Hot Takes on the Topics All PR Pros Want to Know About
6 Ways PR and Media Professionals Can Support Journalists Through Industry Shifts Sep 25, 2023

PR and media professionals know that the past few years have been filled with seemingly nonstop layoffs across journalism. Layoffs, downsizing, and newsroom shutdowns have affected almost every niche. It doesn’t matter how established a publication is: even major companies and outlets like...

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6 Ways to Become More Confident in Your Digital Agency Leadership Skills Sep 18, 2023

Confidence is key when you’re running a business — but you already knew that! Having good agency leadership skills is a foundational part of entrepreneurship. You’ve got an entire team of people (plus your clients’ teams!) looking to you for guidance…you can’t...

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7 Powerful Ways to Balance the Different Stages of Entrepreneurship & Motherhood Sep 12, 2023

Motherhood completely changes the way you run your agency. Becoming a mom irreversibly alters how you look at work and how you split your time between family and the office. There are many stages of entrepreneurship that every agency owner will experience, but motherhood is a stage in and of...

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Why Right Now Is the Perfect Time to Work With a PR & Digital Marketing Mentor Sep 05, 2023

Finding an effective mentor is a necessary part of growing your business as an agency owner. Mentors work closely with you to help you push past obstacles (including mental blocks), elevate your mindset, and scale your agency. A PR & digital marketing mentor could be a peer in your niche who...

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11 2024 PR Trends You Need to Start Preparing For Now Aug 28, 2023

The media landscape is constantly shifting, so PR pros need to keep their finger on the pulse of the industry to keep up! Staying up to date with trends and industry innovations is the key to creating smart strategies and delivering consistent, impressive results to your clients. You can’t...

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Hate Your Business? How to Create an Agency That You Actually Love Aug 14, 2023

Have you been feeling overwhelmed, lost, or unsatisfied (and maybe even downright resentful) in your business lately? You might be stuck in a plateau, losing out on revenue, or unsure about the future of your agency as a whole. That’s how I felt before I finally left law to dive into PR and...

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What Is Instagram Threads?! Everything That PR Pros Need to Know Aug 07, 2023

Everyone’s talking about Twitter’s (or should we call it X?) near-constant issues, which kicked off when Elon Musk took over in 2022. Tons of apps have tried to become the new Twitter in the chaos, but Meta’s Instagram Threads seems primed to actually compete — they...

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