My Hot Takes on the Topics All PR Pros Want to Know About
My Hot Takes on the Topics All PR Pros Want to Know About
How Branding and PR (and Other Elements of Marketing) All Work Together Jul 19, 2021

Public relations is a REALLY powerful tool to help give businesses visibility for growth. But PR isn’t exactly a standalone powerhouse. Marketing, branding and PR all work together for that total package! 

Knowing branding and PR inside and out helps you set yourself up for success in...

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How to Get Your Client Quoted as an Expert Source Jul 12, 2021

PR pros know that outstanding pitching skills are the KEY to landing press features. Getting your client quoted as an expert source by a journalist is amazing! But figuring out how to actually DO that can feel impossible. 

You need to know what journalists are looking for in order to set...

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How to Restart Your Career in Public Relations After Time Away Jul 07, 2021

When you’ve taken a break in PR for any reason and you’re ready to restart your career, you’re probably so incredibly excited! But as much excitement as a change like this brings, it’s also really uncertain, uncomfortable, and nerve-wracking. There’s so much fear...

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Do You Struggle With Meeting Client Expectations? Here's What to Do Jun 21, 2021

As a PR pro, at some point, you’ve probably felt anxious about meeting client expectations. A huge part of your role is generating results for your clients. Unfortunately, we all struggle with imposter syndrome at some point. 

Especially as the end of the month approaches and you know...

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How Much Time Should You Spend on Pitching for Clients? Jun 14, 2021

As a PR pro, you have a LOT on your plate. There’s so much to focus on as you grow in PR, from finding new leads to pitching for clients. 

You already know that one of the most important parts of public relations is pitching. But you probably wish you knew exactly how much time you...

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Are You Leveraging Time? How to Start Doing This in Your PR Agency Jun 07, 2021

Starting my PR agency is one of the best things I’ve ever done. I love what I do every single day, work for clients I believe in, and have the work-life balance and flexibility I’ve always imagined! 

This is totally possible for you, too—and the key is to start leveraging...

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Solopreneur or Agency Owner... Which is the Better Path for You? May 31, 2021

Your path in PR is unique to you….but finding the right path to take can be overwhelming. Whether you’re just starting in PR or you’re ready to reach new heights, you have a choice to make between staying a solopreneur or stepping into your role as an agency owner. 

There...

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