Let’s talk about something that could make you tens—no, hundreds of thousands of dollars in your business: shifting your mindset.
Yes, it’s that simple, but it’s also transformative. This one change will completely revolutionize how you see yourself and run your business....
How to Run Your Agency While Being a Present Mom
Let’s talk about something real: motherhood changes everything. It shifts how you think about your business, your life, and your time. Honestly, being a mom feels like an entirely new stage of entrepreneurship because it changes you at your...
The journalism world has faced so many shakeups over the past few years, and it doesn’t seem like things are calming down anytime soon. I’ve been running my PR agency, Jeneration PR, for almost 20 years, and if there’s one thing I’ve learned, it’s that change is...
Mastering the Art of PR Pitches: Real-Time Pitch Review and Feedback from The Pitch Lab
When it comes to PR pitching, getting real-time feedback can make all the difference. In our latest Pitch Lab coaching session, I had the chance to walk through one of our members' pitches, section by section,...
As the leaves change color in October, so do the industry trends. This month marks a significant transition, bridging the gap between the end of summer and the festive holiday season ahead. With a myriad of observances and holidays coming up, PR professionals have a unique opportunity to create...
As a PR agency owner, it can be tempting to do it all yourself. Maybe you think you’re saving money by handling every single task or that no one can do the job as well as you can. But here’s the truth: if you want to scale your business and grow your revenue, you need to hire help!
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Starting and scaling a PR agency can be rewarding, but there are some common mistakes that can hold you back if you’re not careful. Over the years, I’ve seen agency owners make missteps that, while common, can seriously hinder their growth! Let’s walk through six of the biggest...
