My Hot Takes on the Topics All PR Pros Want to Know About
My Hot Takes on the Topics All PR Pros Want to Know About
14 Dos and Don'ts of Building Professional Respect with the Media Mar 21, 2022

Try as we PR pros might, publicists don’t always have the best reputation with the media. There are a lot of shady “publicists” (yes, I’m using quotes!) who give PR pros a bad name, which can make it tough to create relationships with editors. And you know these media...

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6 PR Strategies To Keep Your Pitches Fresh (Even When There’s No News) Mar 14, 2022

Getting to help brands launch new products and initiatives is one of the most magical parts of PR. It’s so exciting to support a brand through their growth and see everyone’s hard work pay off! But when there’s nothing new happening, it’s up to you to continue pitching and...

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How PR and Marketing Teams Can Work Together Successfully Mar 07, 2022

Chances are, you’ll work with a client’s marketing team at some point in your journey as PR agency owner. Maybe the client has a small marketing team of just a few people, or maybe you’ll work with a dozen or more of their employees, all with their own ideas and strategies. No...

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How This PR Pro Overcame a Scarcity Mindset and Blossomed Into Confidence — PR Pro Spotlight ft. Amanda Holdsworth pr pro spotlight Mar 01, 2022

By taking a step back to recognize and understand that I’m really good at what I do, I opened myself up to dream clients and projects…and that’s exactly what came next!

Have you ever wondered what it’s like to live a life you love running a PR agency and...

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Which PR Services Should Be Included in Your Retainer? Feb 28, 2022

Setting up your PR retainers comes with a lot of confusion, especially when you start deciding which PR services to include and which to separate out for an additional fee. Chances are, your clients are going to need more than just your standard PR services. 

It’s up to you to figure...

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The Magic of SOPR: How to Combine Social Media & PR to Get Your Clients the Best Results Feb 15, 2022

We turn PR wins into social media content to bring credibility and visibility to our clients.

Today, we’re sitting down with the amazing Carey Balogh and Lauren Genest, the Founder and Vice Groupie of Brand Groupies! These two incredible women pioneered their own PR method...

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12 Steps You Need to Take to Build a Successful PR Agency Feb 07, 2022

Creating a successful PR agency that aligns with the vision you have for your life seems more complicated than it is. You just need to be strategic and intentional about how you build your business. After all, you want to run an agency that doesn’t run you! 

How Do You Build a...

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