Every year, more and more Gen Z’ers graduate from high school and college, join the workforce, and start adulting for real. They’re not just teenagers on TikTok anymore!
If your client wants to get Gen Z on board with their latest launch, you’ve got to revamp your existing PR...
As PR pros, we know that the media landscape changes all the time — new publications pop up, priorities shift, and upcoming tech and trends create new expectations. It can be hard to adapt to these PR challenges, but you need to keep your finger on the pulse of it all!
Every shift...
Data driven PR is becoming more and more popular with the media. Letting data drive your decisions seems like common sense, but there’s more to it than just dropping stats and figures into your pitches.
When done well, incorporating data into your PR strategy is a super powerful way to grab...
We all know the feeling: you and a media contact have gotten into a good groove regarding your latest pitch. You’re emailing every day or two, and then…silence. A few days go by with no new emails. You should’ve heard from them by now, right?
Don’t panic!
Getting ghosted...
The holidays are one of the busiest times of the year for PR pros. There’s a ton for you to balance — especially if you work with product-based businesses. After all, as a PR pro, it’s your job to support your clients’ holiday campaigns as best you can!
For the most part,...
Pitching is the bread and butter of PR, but that doesn’t mean you can do it on autopilot! Writing killer pitches takes serious brain power — from thinking of an innovative story angle to actually writing out the pitch. But you can make writing pitches so much easier with a pitch email...
As a PR pro, you’ve likely received a request for proposals (or RFP) before. You might’ve received one from a contact at a company in your niche, or maybe it’s a totally cold RFP from a brand you haven’t heard about.
However the RFP comes your way, you must carefully...
