Data driven PR is becoming more and more popular with the media. Letting data drive your decisions seems like common sense, but there’s more to it than just dropping stats and figures into your pitches.
When done well, incorporating data into your PR strategy is a super powerful way to grab...
We all know the feeling: you and a media contact have gotten into a good groove regarding your latest pitch. You’re emailing every day or two, and then…silence. A few days go by with no new emails. You should’ve heard from them by now, right?
Don’t panic!
Getting ghosted...
The holidays are one of the busiest times of the year for PR pros. There’s a ton for you to balance — especially if you work with product-based businesses. After all, as a PR pro, it’s your job to support your clients’ holiday campaigns as best you can!
For the most part,...
Pitching is the bread and butter of PR, but that doesn’t mean you can do it on autopilot! Writing killer pitches takes serious brain power — from thinking of an innovative story angle to actually writing out the pitch. But you can make writing pitches so much easier with a pitch email...
As a PR pro, you’ve likely received a request for proposals (or RFP) before. You might’ve received one from a contact at a company in your niche, or maybe it’s a totally cold RFP from a brand you haven’t heard about.
However the RFP comes your way, you must carefully...
Are burnout, overwhelm, and exhaustion getting the better of you? You’re not alone. Entrepreneur burnout is no joke — and these days, burnout feels more common than ever.
Why You Need to Avoid Entrepreneur Burnout as an Agency Owner
Burnout makes it harder to execute high-impact...
There’s this (wrong!) idea that you have to be an extrovert to be a comms pro or a digital agency owner. As an introverted agency owner myself, I know you can be just as successful as your extroverted peers!
How to Truly Thrive as an Introverted Entrepreneur
As an introvert, you’ll...